Like mooncakes, songpyeons are usually stuffed with a range of fillings: chestnuts, dates, red bean, and. Today, bak chang (dumplings stuffed with meat, chestnuts and mushrooms), among other dishes, are eaten in Qu Yuans memory during the month leading up to the. Add coconut milk, 1 or 2 teaspoons of tapioca starch, ½ teaspoon of salt in a pan and stir well. More interestingly, the collaboration was even endorsed by Lyfen’s brand ambassador, Wang Yibo, and released on Tmall’s Little Black Box (the platform’s gateway for product debuts). In Korea, Mid-Autumn Festival is known as Chuseok and songpyeon is always on the menu. The Met and Shanghai Museums partnered with China’s largest snack food retailer, Lyfen, to launch mooncake boxes inspired by objects in each museum collection. As such, brands would maximize their interests by collaborating with homegrown Chinese consumer goods companies or local restaurants rather than making their own mooncakes.Īmong the mooncake collaboration rivalries this year, cultural institutions have been taking the lead. However, making mooncakes with authentic flavors is not as easy as designing their boxes. Every year on the Mid-Autumn Festival, every household would. In ancient China, pumpkin was a mooncake replacement. In Korea, Mid-Autumn Festival is known as Chuseok and songpyeon is always on the menu. Falling on the 15th day of the eighth lunar month, Mid-Autumn Festival, or Moon. Mooncake, a traditional food of Mid-Autumn Festival, is a must-eat that can represent the festival. Pumpkin is an autumn produce in both China and Japan, also included in their traditional Moon Fest menus. As such, brands must incorporate Chinese heritage and showcase a dedication to traditional culture when tapping into nostalgia trends.Īmong the marketing tactics used to celebrate the Mid-Autumn Festival, mooncake gift boxes are the most common. Pumpkin Pumpkins are surely another important autumn comfort food, for they are loaded with antioxidants, beta-carotene, Vitamin C and Folate. (CNN) It's time to hang a lantern, rip open a mooncake and peel a pomelo - Mid-Autumn Festival is here. As Jing Daily’s latest report, C hinese Cultural Consumers: The Future of Luxury, points out, modern consumer goods infused with Chinese cultural elements as key selling points have shaped the country’s booming Guochao (or national trend) scene. With this year’s Mid-Autumn Festival just around the corner, the traditional occasion for family reunions will surely be an indispensable opportunity for brands to impress their Chinese shoppers.

Midautumn foods